gamification mode of delivery

ID
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BCIO:011064

Curation status
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Published
Created
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1 Dec '21

Modified
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5 Feb '26

Parents
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Definition
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Mode of delivery that involves application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Note: Definitions may show angled brackets (< and >) around some of the text to show that it is the parent term.
Comment
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Includes point scoring, competition with others, and rules of play.

Fuzzy set
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No

Definition source
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BCIO lower level ontology
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Mode of Delivery

Comment and review

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