associative learning

<Learning> that involves changing the strength of association between two or more mental processes.

While associative learning is often defined as learning an association between a stimulus and response, the stimulus has to be perceived. Therefore, associative learning is between perceiving or processing information about a stimulus (a mental process) and one or more other mental processes. The label 'associative learning' is also used for a behaviour change technique (BCT) in the BCT Taxonomy v1 (Michie et al., 2013). The definition for this BCT reads as follows: 'Present a neutral stimulus jointly with a stimulus that already elicits the behavior repeatedly until the neutral stimulus elicits that behavior.' As indicated by the definition, the BCT is the deliberate presentation of a stimulus, whereas the MoA is a learning process that occurs in the brain.

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Mechanisms of Action