perceived norm

A <belief about one's social environment> in terms of what is typical for people who belong to a particular group.

• belief about norm

A person does not need to belong to a group to have a perception of their norms. For instance, the perceived norm could be in a group one aspires to belong to, and so the person might attempt to conform to it in an attempt to be accepted as a member of that group.

"Provincial norms" in the Focus Theory of Normative Conduct; "Social norms" in the Social Ecological Model of Behaviour Change; "Norms / Rules of behaviour" in the Theory of Interpersonal Behavior; "Favourable / Unfavourable Definitions of Legal Codes" in the Differential Association Theory; "Social norms" in the Information-Motivation-Behavioural Skills; "Perceived norms" in the Theory of Triadic Influence; "Perceived norms" in the Social Norms Theory; "Subjective norms" in the Prototype Willingness Model; "Social norms" in the I-Change Model; "Perceived Norms " in the Integrative Model of Behavioural Prediction; "Subjective norm" from the Theory and Techniques Tool (https://theoryandtechniquetool.humanbehaviourchange.org/tool)

No

Mechanisms of Action