A <cognitive representation> of an end state towards which one is striving.
"Goal" in the Reflective Impulsive Model; "Goal frame" in the Goal-Framing Theory; "Personal goal structure" in the Health Behaviour Goal Model; "Eagerness means" in the Regulatory Fit Theory; "Health behaviour goal model" in the Higher Order Goals; "Goals" in the CEOS Theory; "Lower order goals" in the Health Behaviour Goal Model; "Behavioural intention" in the Prototype Willingness Model; "Hypotheses" in the Feedback Intervention Theory; "Standards / goals" in the Feedback Intervention Theory; "Type" in the Social Ecological Model of Walking; "Goals" in the Goal Setting Theory; "Goals" in the Theory of Interpersonal Behavior; "Vigilance means" in the Regulatory Fit Theory
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